PUYI INC/ADR (NASDAQ:PUYI) and Noah (NYSE:NOAH) are both small-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, dividends, risk, earnings and valuation.

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This table compares PUYI INC/ADR and Noah’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Noah 25.82% 15.46% 12.33%

Institutional & Insider Ownership

51.2% of Noah shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares PUYI INC/ADR and Noah’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
PUYI INC/ADR $29.60 million 10.79 $7.80 million N/A N/A
Noah $478.45 million 3.64 $118.00 million $1.94 14.63

Noah has higher revenue and earnings than PUYI INC/ADR.

Analyst Ratings

This is a summary of recent recommendations and price targets for PUYI INC/ADR and Noah, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PUYI INC/ADR 0 0 0 0 N/A
Noah 0 1 2 0 2.67

Noah has a consensus target price of $53.09, suggesting a potential upside of 86.98%. Given Noah’s higher possible upside, analysts clearly believe Noah is more favorable than PUYI INC/ADR.


Noah beats PUYI INC/ADR on 8 of the 9 factors compared between the two stocks.


Puyi Inc. provides third-party wealth management services in China. It focuses on mass affluent and emerging middle class population. The company offers wealth management services, corporate finance services, and asset management services. Puyi Inc. was founded in 2010 and is headquartered in Guangzhou, China.

About Noah

Noah Holdings Limited, through its subsidiaries, operates as a wealth and asset management service provider with focus on wealth investment and asset allocation services for high net worth individuals and enterprises in the People's Republic of China. The company operates through three segments: Wealth Management, Asset Management, and Other Financial Service. It offers onshore and offshore fixed income, private equity, secondary market equity, and insurance products; and value-added financial and related services, such as investor education, corporate registration and tax planning, trust, financial leasing, and philanthropy. The company also provides private equity, real estate, secondary market equity, credit, and other investments; and online wealth management, lending, and payment technology services. The company was founded in 2005 and is headquartered in Shanghai, the People's Republic of China.

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